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Do Keyword variations in Title tag help ranking?

     
12:00 pm on Sep 26, 2013 (gmt 0)

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Hi,
I have read a lot about the use of KWs in the title tag.

As far as I know it is o.k. to use
- a KW two times, if it is natural, for example
"Life Insurance? Ask now a life insurance quote to (company name)

- a KW a second time as variation, i.e., plural, adjective, verb

But does it help rankings or - regarding to the variations - is it just to broaden your phrase/KW combinations?
12:37 pm on Sept 26, 2013 (gmt 0)

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Yes it helps.
12:42 pm on Sept 26, 2013 (gmt 0)

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IMO repeating the same keyword might be useful for hard of hearing old women but not google.

I would write it more human freidnly "Looking for Life Insurance? get a free quote from (company name)". something like that, just my opinion!
4:05 pm on Sept 26, 2013 (gmt 0)

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I think I would go for "(company name) life insurance information"
8:27 am on Sept 27, 2013 (gmt 0)

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Thanks for the suggestions, but it is just an example I found in the web. I don't sell insurances.

My question is about ranking changes/advantages with
a) duplicated KW
b) second KW variation
in the title tag.
9:41 am on Sept 27, 2013 (gmt 0)

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I use the KW twice although mine is a UK county and the site ranks well - if you do a search look at the amount of high ranking insurance companies that are doing just that ...simples ;o)
1:07 pm on Sept 30, 2013 (gmt 0)

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Just checking the titles of ranking sites doesn't give me a reliable hint. How to know if the sites rank BECAUSE or THOUGH the double KW? There are so many ranking factors.

At the moment I prefer to use the KW a second time as variation, for example as adjective. I suppose this is safe and Google should recognize the "same" word. And it's nicer to read.

Google usually knows that a certain verb, adjective and noun belongs together? For example building, builder, to build, built.
3:21 pm on Sept 30, 2013 (gmt 0)

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IMO repeating the same keyword might be useful for hard of hearing old women but not google.


As a hard of hearing old woman myself, it's not very useful to have multiple instances of the same keyword (or even stemming) in your title. In fact, personally I think it's more likely to do you harm than good. I go OUT OF THE WAY to make every single title sound like a natural description of the page; the same as I would describe it if I were speaking about it, and I make sure my clients do that same.

If you don't think Google pays attention to that stuff in every area of the site - well you're more hard of hearing than I am.
4:47 pm on Sept 30, 2013 (gmt 0)

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If I was adding the company name, I would put it at the end.
My assumptions are that the words at the beginning of the title are seen as being more important and it would not be helpful to start every title with the company name.
 

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