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Difference in image result ranking vs. regular SERP

4:21 am on Sep 23, 2013 (gmt 0)

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joined:Sept 15, 2013
votes: 0

For a specific, strongly contested keyword say <X>, Google shows a set of 4 image results at the top of its regular SERP for this keyword. The left-most image (first) result is an image on a page of mine, however the page itself is nowhere to be found in the regular SERP results (not in the top 100).

I would think that because the image is very relevant and useful (contains information) the page it is found on should rank decently at the least.

The site is affected by Panda. Could this by one of, if not the primary reason why the page itself doesnt rank well?

7:54 am on Sept 23, 2013 (gmt 0)

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WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 5, 2006
votes: 44

The algo has determined that it is the best and most relevant image of a widget available but the page that it is on doesn't give the visitor as much reliable information about widgets as over 100 other pages.

A gross simplification of course but that's what, in theory, the search engine is attempting to do.
2:53 pm on Sept 23, 2013 (gmt 0)

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joined:Sept 15, 2013
votes: 0

@piatkow - The image is a map. On our URL we only show the map and a couple of lines of text. Other competitors do the same thing yet some of them have their URL appearing on page 1 and others don't.

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