Our site has lost traffic since the beginning of the year. We can pinpoint that the vast majority of traffic lost is from Google organic results.
What we can't understand is that many search terms that we are #1, have been number one and still are number one, have lost significant volume. This includes the name of our site which we have been and continue to be #1. These key terms show a decrease of 60% in volume (as shown in analytics).
Does anyone have any explanation as to why the traffic is down so much?