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Penguin and Branding

8:47 am on Sep 18, 2013 (gmt 0)

Senior Member from GB 

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joined:July 1, 2004
posts: 834
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Between Penguin and Google's love of the bigger brand, my site is being further punished.

I am being outranked for my own company name by two review sites reviewing a popular restaurant (that happens to have the same name as my business). Mine is a 11 year old site vs a 2 year old one and review sites. My business is more reliant than ever on people searching for my site by name after getting decimated by Penguin 1.0. I have seen some slight recovery after the last Penguin but this is not good.

Is there anything that I can do to counter the rise of the review site? I can understand the site BEING reviewed and possibly outranking me for the company name as it's owned by a well known chef, but should review sites have so much SERP space?
12:20 am on Sept 20, 2013 (gmt 0)

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WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Aug 4, 2008
votes: 237

Your problem derives from one of the flaws in the Penguin part of Google's ranking algorithm. There's not much you can do except hope that Google fixes the flaw.

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