Hello knowledgeable people here!
I have been working on a start-up site over the last couple of years and noticed a sudden change(drop) in the bounce rate in the second half of August 2013.
The site sustained a steady bounce rate of around 50% (almost flat line like) for more than a year. Then, suddenly this dropped over a couple of days to a now steady 25% - 22%, which I think is phenomenal in terms of improved relevance.
All other markers are stable (oscillating within regular patterns) – visits, page views, duration on site, etc. The only other obvious change is that the users that get to the site complete more transactions (as you would expect with less bounce).
I can also say that in the past two years, the site has not been visibly affected by what other here report vis-à-vis Google algorithm updates – I suppose this is a good sign.
Now, for the question – what could have caused this, and how can I improve this further?