Is Amazon a good option for post-penguin e-commerce sites

[trinorthlighting]

Here is a recommendation, if you are Ecom, advertise and sell on amazon, they get all the number one spots in the SERPS and google thinks they are the subject matter expert for numerous keywords.....

[edited by: goodroi at 2:10 pm (utc) on Sep 8, 2013]
[edit reason] Split from Post Panda Thread [/edit]

[turbocharged]

Here is a recommendation, if you are Ecom, advertise and sell on amazon, they get all the number one spots in the SERPS and google thinks they are the subject matter expert for numerous keywords.....

It may be true about Amazon getting all the top spots, but advertising/selling on Amazon has its costs. First, Amazon charges excessive fees. Second, they hijack products - so if you pull a product form their website that only you manufacture, Amazon will continue to list it for years as being unavailable and it will continue to rank good even though they don't have it.

[trinorthlighting]

turbocharged, I completly agree with you. We have tried amazon, their PPC is very high, they have a high bounce rate, their conversions are terrible and if you look at most of the ads, the ads outrank the manufacturers site and in most cases, the product descriptions are exactly the same. So, if you have unique content and run ads on there where they pull the description, amazon will outrank you.