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When are KW-anchors o.k... when spam?

     
2:24 am on Sep 3, 2013 (gmt 0)

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Hi,
Google seems to be very sensible with KW-anchors. It seems as if using a KW-anchor is already a spam link at half.

When are KW-anchors o.k. for Google when not?
Are there any thumb rules?
8:45 am on Sept 3, 2013 (gmt 0)

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" It seems as if using a KW-anchor is already a spam link at half."

Not sure what you mean?
9:18 am on Sept 3, 2013 (gmt 0)

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Using a KW-anchor seems to signal "higher spam probability" in the eyes of Google.

They often stress for example they don't like articles and press releases with WW-anchors. Some links are o.k. with an URL anchor, but a KW anchor seems to prick up Matt Cutts ears.

For example a signatur link in a forum where I sometimes post or a link on the "recommended links" page of a friend who has the same job. Does an anchor raise the chance of being unnatural in the eyes of Google?
9:38 am on Sept 3, 2013 (gmt 0)

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From Webmaster guidelines.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
2:21 pm on Sept 3, 2013 (gmt 0)

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Images?

Something mixed up?
3:28 pm on Sept 3, 2013 (gmt 0)

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No, I was making the point that Google's guidelines still advise us to use linking text rather than images.
4:00 pm on Sept 3, 2013 (gmt 0)

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Deeper... Using commercial terms in your anchor text theoretically increases your chance of an unnatural link penalty.

I do not know of any rules of thumb that state when it is okay to use keyword specific anchor text... I believe the biggest question to ask yourself is intent. If it is for SEO, you should avoid it unless it is strongly defensible. If it is for usability, that should be okay. My standing recommendation to webmasters is to leverage their domain name as the anchor text so as to avoid accusations of manipulating rankings for certain terms.
5:28 pm on Sept 3, 2013 (gmt 0)

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Unfortunately often the linking world is not clearly black or white. Often both seems to be o.k.

I already mentioned two examples:
A signatur link in a forum where I sometimes post and a link on the "recommended links" page of a friend who has the same profession.