I am going through this for sometimes now and would much appreciate your kind help in this regard. In my website, some other pages are ranking higher than the desired pages. The desired pages have content while the pages which are ranking higher has no content but some video resources, and other text resources. I just want to demote these type of pages so that the product overview pages can take over? Any ideas?
1. Will you go with 'no-index' which just removes the wrong page from the search?
2. Will you go with a 'canonical' tag that says product overview page is the main content? But here in my case, it's not about duplicate content. So using 'canonical' is advisable?
3. Will you just remove the title, meta and other page elements that favoring this wrong page to rank higher for the keyword and optimize the right page with more favoring title, meta and other page elements?
4. Will giving internal links from the wrong page to the right page (one way) can solve this problem?
Thanks for any and all your help!