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Here are a few common examples of unnatural links that violate our guidelines:
...Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
Is link building dead? Thoughts?
This includes any behavior that manipulates links to your site or outgoing links from your site.Are we supposed to be as suspicious as Google of our own links before we post them to see if they might be considered evil by Google?
Using automated programs or services to create links to your siteI would guess this new addition is aimed squarely at those who create social profiles, blogger blogs and Web 2.0 sites with tools that do much of the work for them. Matt Cutts mentioned going to war against these types of links later this summer. Does that mean I should go to every social profile I have and unlink my site since these are now more likely to cause me ranking problems?
Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelinesWas that always in there? I have a Technorati profile that links to my site because that's how Technorati worked in 2007, should I shut it down? Is that even wise since if I shut it down someone else can claim my site and then it's totally out of my control?