This concerns essentially small ecoms that are outranked by big brands whether the big brand is matching the query or not.
As Matt Cutts stated they get some better signals from the big brands that must be very low in small ecom business.
So i took many queries looked at the first three entries.
there are more or less three big companies in our niche.
This three big brands are offered in all niche queries in mostly the same order.
What makes this big brands Show up on every query?
Beside the fact that I think that this are brands that have been pre panda searched by users ( widget + brand ) there is no need to Show them for every query cause they very often donīt give the best UE.
I realized that all sites using a dynamic site structure. This meens most small ecoms have the site structure:
-category / subcategory / subcategory / widgets / widget Detail page
Explanation with widgets:
-Widgets / style 3 / steel / lenght
-Widgets / style 3 / stainless steel / lenght
-Widgets / style 4 / steel / lenght
-Widgets / style 4 / stainless steel / lenght
and so on, what produces a lot of similar pages.
The big brands in my niche make it like this
-Widgets / all items
Now the user has to filter manualy what he is looking for, either he gets a new filtered page or it is down per Ajax.
I personally donīt like this way of user Treatment but it seems Google favorizes this kind of navigation.
But this Kind of Navigation reduces the similar pages problem and it is not necessary to create subcategories.
In addition this "all item" pages are not -> too much <- targeted so it seems not to be a landing page.
Any observations in this direction in our niche?
[edited by: goodroi at 11:16 am (utc) on Jul 26, 2013]
[edit reason] Widgetized [/edit]