Exact SUBdomain match !

[Mentat]

I know that google did something about EDM, but a relatively new plague is flourishing: exact SUBdomain match

In the last 2-3 years, on site has more than 28 million pages in google, having one subdomain for each page. With each Google algo, he is getting higher and higher!

Now, I see a lot of other competitors doing the same thing!

It does not matter the content of the page, if the keyword is in subdomain AND page URL!

Other competitor, was hit so bad hit by Panda 1 and 2, that he got rid of all the old URL's and recreated the site using exact subdomain match for every page!

Now, with a brand new site, is on top of serps, with thin content and a lot of spam!

Is this EsDM the next best thing ?
It's like a magic recipe! :(

[JS_Harris]

I wouldn't waste any time building a sub-domain for every page, if true Google will certainly shut this down soon enough. Build for the long run.

[Mentat]

The process is automatised.
A new subdomain for each page, even for "search terms pages".

As I see, this a new trend in my niche ;(

[Robert Charlton]

The process is automatised.
A new subdomain for each page, even for "search terms pages".

As I see, this a new trend in my niche ;(

Mentat - While possibly this may be new for your niche, such auto-generated, wildcard subdomains are an old trend, long recognized as spam, and not a good model for long term success. I'm surprised at the longevity of the site you mention.

...even for "search terms pages".

Yes, these probably are search term pages. In 2009, AOL (yes, really) tried it via Love.com....

AOL 'Creating Websites by Automated Methods' - how will G react?
http://www.webmasterworld.com/google/3896676.htm [webmasterworld.com]

Love.com was a mash-up of scraped and borrowed content, pretending to be a new kind of search engine. I'm not sure how an auto-generated subdomain can get its seed content any other way. Before this type of site went to mashups of scraped content, spammers did point links at search results pages.

As I remember, there was an initial surge because of the borrowed authority from AOL, but Love.com was eventually recognized (either by Google or by users) for the spam it was.

It's a technique that I feel shouldn't flourish for long in your niche, particularly if the sites don't have AOL's link juice to pour into it, and again, I'm surprised it has. What more can you tell us... without getting into specifics... about the site that has been growing?

PS...

It does not matter the content of the page, if the keyword is in subdomain AND page URL!

I've worked with sites that had keyword subdomains... and I didn't like the setup. I can also tell you that the keyword in the subdomain isn't magic.... there's got to be another reason why the site is ranking.