I am planning to launch a new site in another vertical. The new site will pretty much have completely different kinds of audiences than now, because of different information vertical. I deal with information sites and I plan on to continue doing so. (In a business sense I am trying to diversify my content holdings). What I have been doing in the past is to interlink my relevant new launches within the same vertical together whenever relevant, and that strategy has seemed to work well for me.
However, with the new site in another vertical, I am hesitant to interlink them as they bring pretty much no value to visitors. And can potentially destroy my information relevancy.
Is there anyway that I can use or leverage my existing sites traffic or PR to rank the new site without potentially incurring unforeseen consequences from the Big G?
One thought that I have is the following: Would it work to link out from my existing sites to a property holding site...Like linking to a company website stating that all these properties are own by me. And link to the new launch with the company holding site. Would PR or authority be able to travel that way?
Or it is still a bad idea as the "company" site will not be targetted or relevant to any specific niche.
Do I have to simply suck it up and build the new site in the new vertical as if its completely new without the leverage of my existing sites. Any opinions or strategies are greatly appreciated.