joined:Dec 28, 2003
There has been much talk and speculation over Google's apparent favoring of "Brands" vs affiliate sites. At least in certain niches.
In our niches the trend has very much been one of favoring brands regardless of the quality of their content and features.
I'd love to hear people's opinion about how google identifies brands and which factors play more of a role than others.
PS. If you are going to argue that google doesn't favor brands please start another thread. I am sure there are people who would like to continue debating this but I would like to hear from people who share our view. I understand that in some industries this is not an issue or could be less prevalent than in others.
Possible brand indicators:
- Not an exact match domain
- Higher percentage of links on brand name and / or URL / domain name
- No obvious "product comparison" through lists and reviews of third party products
- Lack of affiliate links / outgoing redirects
Looking forward to hear some views.