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Do what's best for your readers. Personally I don't like to try to read an article that's broken up into short pieces so that you have to keep clicking to a new page.
And yes, it's a branded site...theirs, not mine.
[edited by: Robert_Charlton at 2:29 am (utc) on Jul 15, 2013]
[edited by: Robert_Charlton at 3:44 am (utc) on Jul 15, 2013]
[edit reason] examplified niche [/edit]
The article beating me is just 250 words of text.
One last thing.. Google is looking for freshness these days. So you might want to write new articles about the same things but with an updated feel?
[edited by: Robert_Charlton at 5:28 am (utc) on Jul 23, 2013]