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For people that are looking for safe link techniques, you can learn alot about the algorithm by reverse engineering blackhat linking.
[edited by: hannamyluv at 9:52 pm (utc) on Jul 10, 2013]
What method(s) do you use to formulate your SEO strategy?
- Review of your site content or structure
By the way, I’d argue that some expired domains are closer to a bank at one location that goes out of business and becomes a coffee shop. That coffee shop can build up its reputation on its own, but shouldn’t automatically get the customers that were showing up hoping to do their banking.
And yes, I do know a Starbucks that used to be a bank. It still has the vault! :)
Googlers often make noise about different link schemes and how webmasters are risking penalties if they pursue them. Most recently Google warned about the links in advertorials.
Because Google is making so much noise about links, I look into why these different link issues worry Google so much. Then I use that knowledge to develop SEO strategies. Sometimes it is as simple as fixing the internal link structure, other times I need to devise link development campaigns or adjust the anchor text or clean up a client's old paid links. Links are very complicated and there are many different ways to address them in a SEO strategy.
I am not seeking to copy blackhat link techniques. They do work but I prefer long term projects instead of the short term churn & burn business model. For people that are looking for safe link techniques, you can learn alot about the algorithm by reverse engineering blackhat linking.
I have changed focus from link building to digital footprints. Maintaining a high level of control over a clients digital presence and encouraging interaction.