When Should Products Be Listed On Multiple Category Level Pages?

[Planet13]

I have an ecommerce category level "widgets.html" page that does not rank particularly well for the keyword "widgets" (around 40th or so).

It does rank fairly well for the keywords "wood widgets" - around #8 - and I do have about 8 wood widgets listed on that page. The other 7 or so widgets listed on that page are made of other materials (not wood).

Would it make sense to create a separate "wood-widgets.html" page in order to hopefully boost the rankings for the keywords "wood widgets" even higher?

If I did that, then the actual wood widgets would appear on TWO category pages; namely, the original widgets.html page, AND the new wood-widgets.html page.

However, since those pages are CATEGORY level pages, they would mostly feature thumbnail images and links to the PRODUCT level pages, which would be more detailed.

Thanks in advance.

[aakk9999]

Would it make sense to create a separate "wood-widgets.html" page in order to hopefully boost the rankings for the keywords "wood widgets" even higher?

I think it would make sense, especially if you could include some other (good, useful) information on "wood widgets" as a page intro or similar (rather than just having a page with a list of wood widget products).

Alternatively (or even better, in addition), you could also add a short description (e.g. a sentence) under each of "wood widget" product listed on that new page, so that the page contains more than just a thumbnail and a link. A well crafted description may also encourage click-through to a product page.

If you do the above then you should also change "widgets.html" a bit, since from your post it seems that "wood widgets" make about 50% of products on this page. You could try to use the alternative wording (synonim or similar) when presenting "wood widgets" products on widgets.html, or present the products in a such way that you emphasise "widgets" rather than "wood widgets" for these products.

Another possibility for the widgets.html page is that instead of listing wood widgets on there, you could just display an attractive image of a "wood widget" on the widget.html page, with a clear call to action (e.g. "Interested in "wood widgets"? Check our offer!") and a link to a new "wood widgets" page.

[Planet13]

@ aakk9999:

Thanks so much for the well thought out suggestions. They are much appreciated.

Since I do want the page to add value to the users (as well as to rank better for that particular keyword), I will take some time and mull over the suggestions you gave.