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Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our spiders miss a site, it's frequently for one of the following reasons:
•The site isn't well connected through multiple links from other sites on the web.
Given the uncertainty and relative scarcity about links and linking since Penguin, what are SEO's doing for their clients to achieve multiple links and what techniques and criteria are still considered safe? What's your linking guideline checklist list looking like now? Is Page Rank and good backlinks [ amongst some bad ones ] still OK?
[edited by: Robert_Charlton at 2:13 am (utc) on Jul 1, 2013]
[edit reason] added text removed from title [/edit]
Matt Cutts @mattcutts 27 Jun Tweeted
Some deep wisdom here: "It's Frickin Hard to Build Links if Your Site Sucks" [goo.gl...]
Potential Client Checklist
It's Frickin' Easy to Build Great Links to Great Sites
When a site is truly great, building that link becomes a natural process. You find other great and authoritative sites, reach out and express the value of your website, and why their visitors would be benefited by a link from their site to yours.
No strategies, no tactics, no manipulation, no subtlety. Just straightforward honesty, with everyone happy. The client gets great links, the linking website's visitors aren't misled and provided a valuable resource, and we get to go home knowing we made the Internet a better place.
Build Links, Add Value
Great communication here. Any more thoughts?
Simply said, if you're going to do something, you may as well take the time to do it right. Otherwise, you'll regret it. Cutting corners never pays off in the long run, and in the end will result in more time spent with continual fixes or an entire rework.