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SEO Using muliple domain names?

     
12:15 am on Jun 28, 2013 (gmt 0)

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I am wondering if there is a logical advantage in having a multiple domain names (one for each category) verses a one domain name that is servicing the entire industry with sub categories
4:28 pm on June 28, 2013 (gmt 0)

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The logical advantage would be the potential for more exposure and risk mitigation.

The strategy is often used to rank a domain name in the category, and potentially having an overarching/cross-vertical domain that also ranks.

Historically there has been an advantage with leveraging keywords within the domain name, etc... but I'm not sure how much shelf-life that strategy is going to have given the more recent updates.

If you plan to just do category specific domains, a benefit could be the ability to more easily brand and promote the single domain within the niche. Diversifying domains across multiple niches can also help as a risk mitigation technique for algorithm changes, etc.

The downside would be that you are building multiple brands/domains and there is more to manage. You also have to take special care to make sure the sites are unique in content, etc..