So here is the problem - we have a russian version of our website and we've decided to make use of our URLs. In order for them to work to our benefit we have to enrich them with Russian keywords, what we don't know is whether we should transliterate russian characters into Latin ones or just use them as is.
The later results in ugly looking URLs when copied from the address bar:
http:// www.site.com /%D0%BF%D1%80%D0%B8%D0%BC%D0%B5%D1%80-%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D0%BE%D0%B3%D0%BE-%D1%81%D0%BB%D0%BE%D0%B2%D0%B0-%D0%B2-%D1%83%D1%80%D0%BB%D0%B5.html
The first doesn't guarantee that Google identifies transliterated word and recognizes it (I've done some testing)
Any ideas on how I could do it the right way and if there is a preference of one method over the other?