In google webmaster tools, in the Traffic > Links to Yur Site section, How your data is linked subsection, do yoiu have a lot of keywords listed there that SHOULDN'T be there?
For instance, when I look at ours, it has "contact us" as second, following only our domainname.com
Our fourth is "return policy"
Is not that supposed to be anchor text from EXTERNAL sites?
When I cross-reference by looking at the PAGES that are most frequently linked to, none of them are our "contact us" or "abous us" or "shippng and returns" pages.
so is the How Your Data Is Linked supposed to show internal, external, or both internal and external links?