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Sites' positions in our search results are determined based on hundreds of factors designed to provide end-users with helpful, accurate search results. These factors are explained in more detail at http://www.google.com/competition/howgooglesearchworks.html [google.com].
In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. For more information about improving your site's visibility in the Google search results, we recommend visiting Webmaster Academy which outlines core concepts for maintaining a Google-friendly website
Previously, the article had a line that read:
In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
We’ve bolded the key part, which was changed on May 27th to say:
In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.
You can see the old version on The Wayback Machine; [web.archive.org...] the change was spotted yesterday by Erik Baeumlisberger. [twitter.com...]
The change is consistent with a message that Google’s been pushing recently, to focus people less on link building and more on building quality content. The head of Google’s web spam fighting team, Matt Cutts, spoke about this in a video to publishers on April 29 .... see article for more details : [searchengineland.com...]
[edited by: phranque at 11:33 am (utc) on Jun 20, 2013]
[edit reason] fixed url [/edit]
#1 World's leading search engine says Links Are Important.A few steps led up to this: