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Structured Data - 70% drop on GWT on June 7



6:16 am on Jun 19, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

We saw a massive 70% drop in the structured data on June 7. I assumed it was just us till I saw more than one post on the webmaster forums

Anybody else here noticing a similar trend?

[edited by: goodroi at 11:23 am (utc) on Jun 19, 2013]
[edit reason] Please no specific urls as per forum charter [/edit]


5:09 pm on Jun 23, 2013 (gmt 0)


I saw a drop on the 7th that halved the number of items but on the 21st it is now back up to almost where it was. On the 5th i saw a drop of rankings.



5:14 pm on Jun 23, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thanks! I just checked on my account, and see a steep rise on 21st. Unfortunately, the number is around 50% lower than what it was before the 7th.


5:44 pm on Jun 23, 2013 (gmt 0)

I didn't think of looking at the structured data until I saw your post, ive been concerned with a huge drop on the 5th June and can't see why at the moment. Other sites seem ok with the structured data so I'm not sure.


5:45 pm on Jun 23, 2013 (gmt 0)

Yes, my home page lost all structured data being displayed in the SERPs also. I changed the type of structured data I was using, just in case it was specific to that one type. Still hasn't come back.


5:58 pm on Jun 23, 2013 (gmt 0)

From 7th to 11th I lost over 50% of structured data. As of 21st, its mostly back


7:48 pm on Jun 23, 2013 (gmt 0)

I see a 40% drop with hcard on one site I checked. A very slight recovery occurred on the 21st. Still down around 30% total as of today.


10:04 pm on Jul 6, 2013 (gmt 0)

I'd say I have lost 90% of my rich snippets in the last week.

I use LocalBusiness, Product, Events, and another type. All vanished in the SERPs. My home page was first to go. I recently increased the number of pages with rich snippets on, so either that triggered some kind of ban or google has recently changed things their side.


12:19 am on Jul 7, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I posted about this here a WMT about a week ago. It seems that ALL rich authorship snippets have disappered for our site's home pages. The only rich authorship snippets being shown now are for some of our inner post pages.


8:39 pm on Jul 9, 2013 (gmt 0)

I now have zero pages with structured data displaying in the SERPs


10:05 am on Jul 10, 2013 (gmt 0)

10+ Year Member

We saw a similar drop and then drop in rankings and traffic shortly after.


3:30 am on Jul 17, 2013 (gmt 0)

I'm seeing another drop today (7/16/2013) on hcard sites. Is anyone else seeing this? If so, what format are you using? Just curious if Google is using its weight to snuff out those formats which are not in its future vision of being "the standard."


9:35 am on Jul 17, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Still the same for me..After the marginal spike on June 21, the graph is running pretty horizontal. We are still just around 50% of what we were before June 7


12:42 pm on Jul 17, 2013 (gmt 0)

10+ Year Member

Same here, with schema.org microdata.

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