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What's up with Google "similar" links in results?

7:08 am on Jun 3, 2013 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

I have owned a page that has ranked in the top 3 for over 7 years and gets traffic from hundreds of different keyword combinations related to the subject. It's an evergreen informational page on a subject that will remain popular as it is something we do in every day life.

A few days ago it disappeared from Google for a dozen of the best keywords, but not all of them, and traffic was reduced by 40%. The untouched keywords however... it remained #1 to #3.

Then I noticed that another site which has also had a similar guide up for 4 years had moved to the #1 spot after having been behind me most of those 4 years. Next to the results for this site there is a little down arrow with the options "cache" and "similar".

When I click on "similar" then I see my page as #1 again, of all the similar pages.

What gives?
2:19 pm on Jun 3, 2013 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

That's the first time I ever heard of this problem. My first impression is that your site had lost at least some authority. I'd say first check for scrapers.

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