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[edited by: goodroi at 11:38 am (utc) on May 30, 2013]
[edit reason] MC is Matt Cutts [/edit]
wouldn't it be natural to link to it from other pages with the anchor text "Antique Widgets" ? What am I missing?
five thousand links – all with the exact same anchor text on one page
I have on site more than "five thousand links" with same exact anchor text pointing on a single webpage: it's normal, it's a breadcrumb. And I have "five thousand links"
Do internal website links with exact match keyword anchor text hurt a website? These links help our users navigate our website properly. Are too many internal links with the same anchor text likely to result in a ranking downgrade because of Penguin?
...this doesn't match up with my experience - especially overly repeated keywords in internal anchor text.
I think you've misunderstood.
Making the change made no noticeable difference in rankings.
Then we user tested the pages
"back to top" would typically be a link to a fragment identifier on the same page as opposed to thumbnails which I would assume is another document.
Good practice to dumb down the internal linking
Maybe something has changed?
There is, of course, a difference between going overboard on internal links and having a strong internal linking structure. It's also possibly to under do it and get no additional benefit.
I've had pages rank well based on internal links alone.
Typically, internal website links will not cause you any sort of trouble.....if you have a normal site, you know…a catalog site or whatever…. you’ve got breadcrumbs…you’ve got a normal template there…that’s just the way that people find their way around the site, and navigate, you should be totally fine.
Why would you make your navigational anchor text different? Seems like a bad user experience to me.