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Google Now Supports schema.org Markup for Organization Logos

     
5:20 pm on May 23, 2013 (gmt 0)

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...we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.Google Now Supports schema.org Markup for Organization Logos [googlewebmastercentral.blogspot.com]
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo.
...where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries.
9:44 pm on May 23, 2013 (gmt 0)

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This seems very simple and easy to execute.
a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="http://www.example.com/">Home</a>
<img itemprop="logo" src="http://www.example.com/logo.png" />
</div>


This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users' queries.

[googlewebmastercentral.blogspot.com...]
10:57 pm on May 23, 2013 (gmt 0)

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My logo is just text, hmmmm
1:06 am on May 24, 2013 (gmt 0)

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I'm not quite sure how schema tags are supposed to benefit your ranking status?

Seems like something that is in google's interest more than yours. You create solid data in a format they can recognize, and they in turn can parse this in a mini-google-web that negates the need for visitors to ever leaving google and actually visit your site.
1:53 am on May 24, 2013 (gmt 0)

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I'm not quite sure how schema tags are supposed to benefit your ranking status?

To quote the article again, "...where possible, may be used in Google search results."

In addition to providing the exact form of the logo you want to see used, it should help draw the eye to YOUR ranking in the SERP and thereby increase CTR. Within the recent past, many companies lost their author pictures in the SERPs - and there is almost universal complaint about that change because those photos improved organic CTR.
 

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