What to do for my page? 8th place in first page or results

[Kickedout]

My webpage is at 8th place in organic results, that means is the last result you see before in 1st page of Google results for the keyphrase.

In that (very competitive) page, are there big 7 (those business listed as map entries) and of course a nice google map on top right. And of course Google ads all over.

That said, my organic nš8 result, remains at very top bottom of the page, and about to dissapear, as long as I don't reach a higher position.

So I'd be glad to improve just 4 positions up, that would put me above the big 7, and I'd find a breeze of relief.

So what would you work on to achieve a little improvement?

[Robert Charlton]

Sounds like your site is either geo-targeted, or Google sees the query you're discussing as mostly a local type search. Is this correct?

Is the site...

a) broadly geo-targeted, listing widget-businesses from many places?
b) confined to one location?
c) aimed at a broader audience and not intentionally localized at all, but Google sees the query as local?

[Kickedout]

Hello Charlton is about lodging rental in somewhere and I feel, yes like local business are rewarded

B) is most acurrate option I guess

However I mean if you were in my place, what actions would you take or which would be the primary thing to focus in.
What is most urgent to attend to gain some spots?

[jimbeetle]

With all the changes in Google the past couple of years there is one thing that's a constant: links.

[Robert Charlton]

If you've got a single address with a local presence, then you should claim a Google+ Local Business page for the business.

Recent changes in the new maps algorithm suggest that pages with recommendations (from Google+ users) are going to have an advantage.

B) is most accurate option I guess

This suggests that you might be serving an area or region, rather than one specific business. This might also put you at a disadvantage, compared, say, to one specific lodging, but this can get complicated... and I can see where a local agent, one that has an actual local address, might have some advantage over a single small local lodging. Let's not get into the specifics or the details here.

links

Yes, links and very good content to attract them, with enough information to keep people on the site, all would be helpful. Original photos of the area, informative text, things to do, etc, are all possible types of content.

To get into the optimization of your Google+ local listing, I recommend that you start a new thread in our Local Search [webmasterworld.com...] forum. Google+ local page optimization is very different in many ways from organic. But organic rankings are also factored into a 7-pack listing, so to get high in the 7-pack, you'll need both.

If you don't qualify for a 7-pack... ie, you're not an actual local business... then you will likely have a very hard time getting into the two or three organic results above the 7-pack, as you will have to become an authority site on lodging in the area.

[Kickedout]

My company has addres in one city, and serves rentals in other city (in fact, in other country) so I don't find the way to be located in Google map properly.

My main problem besides, is that our actual listing is just a pain! People call us thinking we have lodging in the city were our listing is and we just don't!

Lets say you are located in X and sell rentals in Y. You have to waste time in calls from people looking for services you don't provide, while local business in Y are doing great.

However, my question is what to do, try to exchange links with relevant sites?

My site in was very well considered, having #1 to 3 several years.

[netmeg]

I would think it would be pretty difficult to get above that 7-pack in your situation.

[Kickedout]

I did already, but the things changes permanently.

[jimbeetle]

I did already

Great! Do you want to expand on that so you might help somebody else in the same situation?