I don't mean to look a gift horse in the mouth, but one of my pages has something interesting going on. I typically rank between #6-8 for "green widgets" and "green widgets" is a moderately competitive search term. But there's a holiday associated with that term, so the volume of searches for it surges as we come up to the holiday, making it a much more competitive term.
This year, for the first time, my rank got bumped up to #2-3 during that seasonal time, when it was of the most benefit to my site. After the season passed, my rank fell back to #6-8.
Any thoughts on what would cause this? I can't find anything that changed for this page prior to the boost. And if something did boost it - say, new links or lots of social media chatter - I don't know why the rankings would go back down after the season. It could just be a coincidence that happened to benefit my page, but the odds of that exact page getting a boost for that exact term at that exact time seem long.
Part of why I'm curious is that I've been seeing stuff like this for a while now, and wondered if Google is rearranging the SERPs for not just location but also time of year/holidays. This is the most striking example I've seen of whatever this is.