I currently manage a UK-based site offering services to clients in English-speaking countries (but primarily the UK).
The service we offer can be provided worldwide. We're therefore looking at expanding.
My idea was to purchase domains for Australia, New Zealand and Canada to begin with and set these up as new sites, with new content and promoted as a 'sister site' of our UK company.
Would this be the right way to go about things in relation to Google?
One of our competitors does something similar and all their content is identical - .co.uk / .za etc - all they have done is change the currency and the localised spelling of particular words (all other content is the same). We would set up completely different sites with none of the UK content.
Any advice would be much appreciated!