joined:Apr 24, 2013
What is your general approach when removing links for a new client? Just taken on some new work and found links that I wouldn't dream of building now (unrelated domain name, blogroll, single word, exact match anchor, dead sites).
However some of these are brand anchor links, and some of the pages have decent Page Rank (2/3/4). Obviously I don't want to remove links that might actually be helping the site in a weird way. It would be good to get an idea of other peoples approach to link removal - what goes, what stays etc?