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The 20/80 rule of site’s traffic with regard to SEO

   
5:20 am on Apr 14, 2013 (gmt 0)



Every webmaster is familiar with the 20/80 behavior of site’s traffic, where 20% of site’s pages responsible for 95% of the organic traffic and the rest 80% get only 5% of the total traffic.
Something that goes across the board for many types of websites.
The questions are –
1. Do these 80% pages harm site ranking? I guess they are.
2. How to deal with the pages that get zero traffic? Should one segment these pages, putting them on a separate section and never link to them? Deleting some of them? Does it help or could too many deleted pages affect a site?
I am interested to read viewpoints and learn from others experience.
10:08 pm on Apr 15, 2013 (gmt 0)

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



It is possible for a page to never generate a search engine referral but still be vital. Think about your checkout page, that is probably not bringing in any traffic but you need it for your business to operate. Maybe your testimonial page doesn't bring in traffic but I bet it probably helps to convert the traffic that is brought in by other pages.

I value pages not just by the traffic they bring into the site but how well they help users who are already on the site.

If a page has zero page views, then look into why not and then transform it so you can salvage as much content as possible.
10:16 pm on Apr 15, 2013 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



It is possible for a page to never generate a search engine referral but still be vital. Think about your checkout page, that is probably not bringing in any traffic but you need it for your business to operate. Maybe your testimonial page doesn't bring in traffic but I bet it probably helps to convert the traffic that is brought in by other pages.

I value pages not just by the traffic they bring into the site but how well they help users who are already on the site.

If a page has zero page views, then look into why not and then transform it so you can salvage as much content as possible.

Could we have that post of goodroi's pinned to the top of this forum ?..

Thanks in anticipation..:)

"Can't see the wood for the trees"...