I am seeking advises on several topics which I think are relevant to many webmasters but seems to have no definite answer on.
1. Should I put "archive" pages on the homepage? I have seen SEOs advising people to put archive pages on front page because "clicks from homepage" is an important factor in telling Google about the importance of those pages.
Personally I found them annoying, ugly and seldom used by visitors. From a user perspective I want the archive gone but I have also seen some well ranked websites in my niche having archives on them. There are counterexamples of course, as I have yet to see any big brand sites using them. Should I remove archive pages or just leave them there?
2. Site-wide outbound links. Again, I have seen advise on never using site-wide OBL because they reduces the PageRank flowing to your own site. However, I do see benefits from having these links. The sites I linked to are all relevant sites in the same niche and some of my visitors may find them useful. Again, I am in a position of balancing the needs of my user versus the needs of Google.
3. URL parameter. We uses url parameters to check the effectiveness of campaigns. Do I need to tell Google in webmaster tools or should I "let Googlebot decides".
4. Scraped content. As a website listed on DMOZ and referenced in Wikipedia, we occasionally come across scrapers. Sometimes people may just copy-and-paste our content on their own blogs or posting them on forums. Sometimes they even leave the links in the original article intact! Personally I think this helps create conversation but it looks like scraped content could be an issue for ranking. Should I do anything about them, and if yes, what steps should I make?
Thank you very much and any thoughts would be welcomed!