What is everyones thought on taking multiple domains names with pretty much the same content and consolidating into one through use of 301 redirect?
I was talking about this was a friend and we had mixed opinions. Basically he had about 5 domains which all contained the same products and only the domain names really changed. He has had the domains for years and the multiple sites were strictly for specific keywords. He then brought up the possibility of picking one and 301'ing the rest to it.
I have to be honest I see both pos and neg sides to it now.