Google Testing "Search Within" Site Option

[Brett_Tabke]

Google is testing a couple of new search features, or may be slowly rolling them out. For one, you may have noticed that the font of the URLs in search results is now noticeably bigger.

This change was spotted by a few users at first, but it seems to be rolling out fast and is probably permanent. Without a side-by-side comparison, it may be easy to miss, but even if you don't know what it is, you'll feel like something has changed.

Google is also testing a new "search within" feature which allows users to focus their search on results just from one site.

It's already possible to do that using the "site:" operator, but most people don't know about it.

This feature is built into Instant Search and is very similar to the focused search in Chrome. It's no surprise since Google is working on unifying the Chrome omnibox with the Google search box on the site.
[news.softpedia.com...]

[Shepherd]

Was just trying out the site search for a site. Seems like google still applies it's filters and penalties even when one is searching using the site operator. Searched for our main keyword (EMD) that we ranked #2 for for 3 year until penguin hit and getting only obscure inner pages for the first couple hundred results. That's tough when you can't even overcome a penalty in a site search.

[Rlilly]

> Google is also testing a new "search within" feature

Would that replace the multiple listings from same domain?

[networkliquidators]

Also, then the person in the demo is typing "Insert your own Brand" is he hitting enter then space or just space? This will make a huge difference especially if you run a E-commerce site. I can see branded phrases being dominated hard by their respective brands.

[lucy24]

It's already possible to do that using the "site:" operator, but most people don't know about it.

It's also in Advanced Search-- which has become more and more difficult to find over the years. I'm glad I bookmarked it long ago as my default, because I honestly don't think I would ever stumble across it by accident today.*


* I went back and-- haha --searched. The link is at the bottom of the search-results page after you have already done a search. Who in the world does this? And who would think to look there, then? Normal places have "Advanced Search" as an option near their regular Search button.

[micklearn]

So, they're offering the opportunity to search a site front and center in the SERPS, for a site which may also use G for their site search on their domain. The revenue generated from clicks on ads goes from splitting it to lining only G's pockets instead, no? (People will perform a search on G instead of the search box on the site with the content)