Schema Markup for Car Dealer

[mixtapekid457]

My question is what is the best thing to do for a business, more specifically Auto Dealers Schema for Auto Dealers [schema.org] . I was running some tests through the Structred Data Testing Tool [google.com] . What I found out is that basically Google seems to treat a business and a organization as the same thing.

I tested it and many times I got this message "This information will not appear as a rich snippet in search results, because it seems to describe an organization". Google does not currently display organization information in rich snippets". Keep in a mind a Car Dealer is not an organization.

What I basically want to happen is that it displays an aggregate rating of reviews or a number of reviews below the listing. So, I'm wondering is there a work around? Or, can someone suggest a better idea thanks.

Peter

[SevenCubed]

In a nutshell you can input whatever you want into your structured markup but no search engine is obliged to use the info. It's at their discretion. Just proceed with it by applying it as it's intended to be used and at some point it might get picked up by google.

From a few sites that I am running with schema markup embedded no search engine has used the info. They still resort to the meta description tags. Google included.

And, welcome to Webmaster World mixtapekid457!

[mixtapekid457]

Thanks SevenCubed! Do I have to use all properties or can I choose to use just the place property?

[SevenCubed]

You can pick and choose whatever works best for you. No need to use them all. A useful feature is you can also apply some of the markup in meta form so that it's only read by search engines and not users. Something like the GEO coordinates are useful like that for example:

<div itemscope itemtype="http://schema.org/SantasSecretService">
<div itemprop="name">Mr. S. Clause</div> <br />
<div itemprop="description">Have Gifts, Will Travel</div> <br />
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">7³ Borealis Way, Suite 343</span> <br />
<span itemprop="addressLocality">North Pole</span>
<span itemprop="addressRegion">ON</span> <br />
<span itemprop="postalCode">HOH OHO</span> <br /><br />
Home Office <span itemprop="telephone">000-000-0000</span> <br />
Mobile <span itemprop="telephone">000-000-0000</span> <br />
Fax Number <span itemprop="faxNumber">000-000-0000</span>
</div>
<div itemprop="geo" itemscope itemtype="http://schema.org/GeoCoordinates">
<meta itemprop="latitude" content="33.333333" />
<meta itemprop="longitude" content="-77.777777" />
</div>
</div>

Just DO NOT use meta tags to stuff hidden keywords into the page.

[mixtapekid457]

Okay thank you so much, I really appreciate it.