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Search engines: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”[blogs.wsj.com ]
Google wants to know who you are, so that it can market to you
Eric Schmidt is kinda hellbent on cleaning up the cesspool of results
Who is Mr Schmidt to decide that I have to plaster my mug online just to rank? We'll need an answer to that soon.
I think things might go a LOT further than that. Have you noticed how much Mr. Schmidt goes to Washington? I'm guessing that the main driver behind the removal of online anonymity is the US government (and maybe Interpol) and I'd also guess this movement impacts other big online businesses beyond Google. It's just that we follow Google a lot more closely.
Despite everything we talk about here, Google still holds the line in many areas - for instance government demands for them to hand over data. Many times they do, but many other times they don't.
I certainly understand why you may not like it, but I do think you're swimming against the tide.
< hint: well crafted pen names are doing pretty well in authorship mark-up right now.
There is a centuries-old tradition of pen names, after all. >