I run a niche directory website. Actually it is directory plus content, i.e. press releases from vendors, some articles, etc.
I have a few thousands links out on my website.
Today I received a notice from certain company asking me to remove my links to them. A funny thing, instead of providing me the URLs where I have the links to them, they sent me a link to a website, which, by its name, was clearly a so called SEO company, which was offline for some reason, so I couldn't see what was there.
Then I searched my website and found like 6 articles they sent me (like 5 years ago!), which where interesting, worthy and on-topic, but of course, all they ended with a sort of commercial, and a link to their website. I published the articles, because they were good anyway.
These guys, in clear panic, are now asking me to take down my links (their links!) to them immediately, which I will do.
But I have my website under webmaster tools, so I thought, should I have a notice there for me too? And no, there's no alarm, no warning, at all.
Why not? Shouldn't the owner of the "spammy" website receive a notice as well?