I have a situation that I would really love your input on.
My client has a <medical Service-A> business that does extremely well on Google. However, the doctor now wants to expand his business to include <Service-B and Service-C>.
My question is simple: Would it be better to add these services on to the existing <Service-A> website and try to rank for them there, or to create a new site that is dedicated to <Service-B and C> and other <related new services>.
My initial concern is that Google has already categorized the medical <Service-A> site for what it is, and adding other services not related to <Service-A> will be harmful for the site and Google Local. On the flip side having an established domain may help us achieve rankings in a shorter time period.
[edited by: Robert_Charlton at 12:28 am (utc) on Jan 18, 2013]
[edit reason] examplified specifics [/edit]