The future of Google Search – More personalized results.

[Zivush]

I found two interesting news from TechCrunch and ZDNET about where Google is heading.

Ray Kurzweil Joins Google In Full-Time Engineering Director Role
Will Focus On Machine Learning, Language Processing
TechCrunch
January 11, 2013
[techcrunch.com...]

Ray Kurzweil lifts lid on Google AI project
zdNet
January 11, 2013
[zdnet.com...]

Kurzweil said he envisions that Google will know at a semantically deep level what you're interested in. "It will know not just the topic…[but] the specific questions and concerns you have,"

Just wonder what it means for a website getting audience that is hopefully more targeted and engaged.
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[edited by: Robert_Charlton at 8:03 am (utc) on Jan 12, 2013]
[edit reason] added article titles, formatting [/edit]

[TheMadScientist]

Wow, seems 'eerily close' to where some of us said they were going in this recent thread, which happened to have it's last post one day before the announcement ... [webmasterworld.com...]

I guess they're not there yet or they would have announced things first and saved us the trouble of needing to have the thread in the first place ... lol

[BeeDeeDubbleU]

You do realise that this is all about targeted ads and Google's bottom line, don't you?

Personally I am afraid of where they are taking us with this. I don't need a search engine that knows what I am interested in. I need a search engine that I can use intelligently to find the information I need. Search engines should be concentrating on providing apps, tools and operators that allow people to use them as they see fit.

People should be trained to use search engines as opposed to search engines being trained to use people.

[netmeg]

Yea, but that's not gonna happen.

If you want some insight as to what may be coming in organic (with regards to personalization), take a close look at what they're already doing in paid.