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So would it help to nofollow the links?
On my site they are for the users, not for Google...
I have links on internal pages linking back to my homepage using keyword rich anchor text. I thought this was how you were supposed to link internally?
Were you Panda'd or Penguin'd?
How can we make the link as helpful as possible for the user without shooting ourselves in the keister?
Just so I understand: Is there agreement that links to home / other pages should NOT contain the keywords in the anchor text?
"In short, the anchor text should be what the page *is*, not what you wish it was instead."
However, if PAGE A mentions something that PAGE B specifically addresses and provides further detail that would be useful to a reader of PAGE A's content then by all means link to PAGE B from A. That link is good for your user... AND the search engines.
Sentence1: <link>Save 10%</link> on your purchase of our Blue Widgets. Offer expires XX/XX/XX.
Sentence2: To save 10% off of our Blue Widgets, <link>click here</link>. Offer good for a limited time only.
Sentence3: <link>Purchase Blue Widgets</link> today and save 10%. Offer expires soon!"
If the random number generated is between 1 and 10 inclusively then the widget displays Sentence1 (because its weight is 10).
If the random number generated is between 11 and 35 inclusively then the widget displays Sentence2 (because its weight is 25).
If the random number generated is between 36 and 38 inclusively then the widget displays Sentence3 (because its weight is 3).
Roughly 26% of the time (10/38) sentence 1 should be selected and shown with "Save 10%" as the link text.
Roughly 66% of the time (25/38) sentence 2 should be selected and shown with "click here" as the link text.
Roughly 8% of the time (8/38) sentence 3 should be selected and shown with "Purchase blue widgets" as the link text.
Keyword rich anchor text Was the 'right way' to link for a while, and meta keywords were important for a while too ... The rules have changed.