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Is it important for a website to have its own unique IP address?

     
6:25 am on Jan 4, 2013 (gmt 0)

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How important is it that a site has its own unique IP address? Does it matter to Google that the IP is shared by other sites?
4:59 pm on Jan 4, 2013 (gmt 0)

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Ten years ago I put every website on a unique IP address. Now I don't bother about it at all. I still have some sites on uniques but they do no better than others that share IP addresses with up to 300 other sites. It's a convenience if I want to install an SSL certificate or run certain experiments but nothing more IMO.
5:32 pm on Jan 4, 2013 (gmt 0)

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Not an issue for me.
7:42 pm on Jan 4, 2013 (gmt 0)

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Some people have experienced a penalty on a shared IP but that was a while back. I use shared IP's and have never had that as an issue
8:23 pm on Jan 4, 2013 (gmt 0)

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Certainly not.
5:06 pm on Jan 5, 2013 (gmt 0)

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Once upon a time we paid a lot for unique IPs but could never see any significant influence on ranking.

Presumably we all believed the fairy tales of some hosters.
 

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