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Correct implementation for interstitial ads

     
2:10 pm on Dec 9, 2012 (gmt 0)

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Google is indexing some of our pages with the interstitial ad instead of the real content.

Any good resource to implement this properly nowadays without hurting SEO?

Thanks!
1:01 pm on Dec 11, 2012 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Besides worrying about how the technical implementation can impact SEO, I would also worry about the ads can impact usage signals which can lead to other SEO issues.

A bad ad can drive people away from your site. Google generally tries hard not to send traffic to sites that users do not like. I would not feel comfortable if my ad doubled the number of Google visitors that bounced from my page and immediately went back to the Google serps.
6:21 am on Dec 17, 2012 (gmt 0)

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Yeah it's true what you say but that is not in my hand.. so at least for now what I need to do is block it somehow for search engines.

We are using Google DFP to serve it so not sure how to do it. Any ideas?