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Add company C who copies company A and then spends bucks on its external (natural :) )signals.
Your problem is engagement with your fan base. You just can't post your articles and leave it at that. You must engage.
The issue I have is that whenI type ~watches in google to find synonyms for watches I only find 2
I read that if I link 29 times with the keyword "watches" as anchor text I am penalized by google.