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Google Updates and SERP Changes - December 2012

   
12:27 pm on Dec 1, 2012 (gmt 0)

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< continued from: [webmasterworld.com...] >

I had been experiencing gradual recovery since Penguin, with my key term page back at the bottom of page 1, and home page (in top three positions before penguin) up to page 5 for key term.

Today the key term page has dropped back to page 2, but the home page has dropped below page 50 (Startpage finds it on p 47) for key term.

I has all the hallmarks of Penguin 1: exact term and page (e.g. <key term location> is OK).

It might be just a temporary glitch (I hope so!): I can't see what on earth would cause that kind of penalty now.

[edited by: tedster at 2:51 am (utc) on Dec 3, 2012]

7:24 pm on Dec 13, 2012 (gmt 0)

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@jez123, still really slow. Down 40% compared to yesterday. No changes on my side. I had a problem with the server the other day so maybe/hopefully that is the problem....
9:07 pm on Dec 13, 2012 (gmt 0)

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Traffic down by about 10% compared to last week. Hoping it's just due to the upcoming holiday season.
2:32 am on Dec 14, 2012 (gmt 0)



I am seeing a nice increase in rankings and traffic. Started yesterday.
4:28 am on Dec 14, 2012 (gmt 0)

10+ Year Member



Our forum traffic took another hit today, down another 30%. In mid November we lost 30% too, so this effectively puts it to around a 50% loss compared to where we were a few months ago.

I don't think I am the only forum hit, seems like all my competitors are getting hit the same who run forums.
5:41 am on Dec 14, 2012 (gmt 0)

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Anyone else noticing a lot more www.example.com/keyword/ and www.example.com/keyword.html results? It is almost as if the actual domain name has been totally disregarded in a sense. Seems like a lot more 'sub' pages rather than homepages being returned.
9:17 am on Dec 14, 2012 (gmt 0)

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Today's number 1 for my main two-word key term doesn't have the exact term on the site, and on the resulting (Home) page only has one of the two words on it once. Clearly low keyword count/density works!

That site is also very good at keeping the important content above the fold: there is so little content that only a couple of the 13 pages get below the fold.

In terms of actual relevance, they are in the right business (obvious newcomers), but that is about as far as it gets.

If Google's intention is to thwart SEO, they are right on the money with that one.
3:16 pm on Dec 14, 2012 (gmt 0)



@Wilburforce

I noticed this for my niche. I've tried copying by changing a page so there is no occurrence of the keyword at all not even in the Title or H1 tag.

I've seen an improvement of 4 places pushing me into the top 10 for this test.

Not sure if it would ever be enough to put you near the top 3.
3:21 pm on Dec 14, 2012 (gmt 0)



Well something big rolled through yesterday. Alot of spammers were wiped out.
3:32 pm on Dec 14, 2012 (gmt 0)

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Something big definitely went down. Mozcast showing 102 the highest for a long time.
4:00 pm on Dec 14, 2012 (gmt 0)



I am seeing sites in the top 10 that I have never seen before. We are also seeing flux in one of our niches that has remained constant throughout all panda/penguin updates.
4:15 pm on Dec 14, 2012 (gmt 0)

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I am seeing sites in the top 10 that I have never seen before.

For key term I have three newcomers (one at #1) on page 1, one on page 2, five on page 3.

My own page, on page 1 for a couple of days (after a gradual crawl back over seven months) has been on page 3 since 1 December.

Alot of spammers were wiped out.

The previous #1 site was/is a culprit, and has now dropped to #2 (not exactly a wipeout), but on any other count should be pages ahead of the new #1.
4:48 pm on Dec 14, 2012 (gmt 0)



Seems like either an EMD Update or a Penguin refresh.
4:55 pm on Dec 14, 2012 (gmt 0)



I am thinking Penguin update, and possibly a panda refresh a couple days prior. Hopefully RustyBrick will get a response from Google today so we know what the heck happened.
5:18 pm on Dec 14, 2012 (gmt 0)

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seems like a big update. we're down 30% or so again...
6:17 pm on Dec 14, 2012 (gmt 0)

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seems like a big updat


something very big, a site that i have deleted long ago is back in serps again and ranks very well. If u click on the result u get a server error.

ecom, germany
6:26 pm on Dec 14, 2012 (gmt 0)



Things appear to be settling down for us but there were changes for high traffic keywords or some that are still happening; mostly just reordering on page ones and a few new comers.
6:37 pm on Dec 14, 2012 (gmt 0)

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I am seeing nothing significant in my SERP, UK google
7:04 pm on Dec 14, 2012 (gmt 0)

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If there was a Panda or Penguin refresh, what data (on site and backlinks) would be used? Mid November?
7:25 pm on Dec 14, 2012 (gmt 0)

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I'm seeing huge volatility in the SERPs. One change I noticed is a big uptick in my traffic from branded searches for the brands I advertise for (not my own brand) on the 9th and 10th, followed by an adjustment back down on the 11th. My rankings are bouncing up and down 2-10 spots day to day.
7:43 pm on Dec 14, 2012 (gmt 0)

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If there was a Panda or Penguin refresh, what data (on site and backlinks) would be used? Mid November?


On 1 December my index page (ex p1 until April, and ex #1 for over 5 years) dropped from p5 to p47 for main key term, having crawled back to p5, a couple of pages behind the key term page, since changes - both on and off site - implemented soon after Penguin 1. All the factors that might have accounted for its similar drop in April were removed before the end of May. If historic data are in this current set of changes, they might date back to April or earlier.
7:46 pm on Dec 14, 2012 (gmt 0)



Definitely have been feeling the traffic flux lately. Up on the 5th, down 10% on the 10th, then 15% on the 13th (compared to prior week same date).

I've seen two competing EMD competitors rise back from the dead. I'm also seeing several web properties which took advantage of links from embeddable shares take a huge loss in traffic.

Especially hard to run specific analysis since I get about 60% not provided data - having 3 updates in a short time period makes it hard to see what's impacting what. Would love to hear what others are seeing.
8:07 pm on Dec 14, 2012 (gmt 0)

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Would love to hear what others are seeing.


A lot of shuffling. My (domain.com/key-term.html) page is floating between pages 2 & 3 at the moment.

Page 1 has five (e.g. townkeyterm.com, surnamekey-term.co.uk) near EMDs on it, with another three on page 2.

The wider picture is less clear.
8:40 pm on Dec 14, 2012 (gmt 0)



The search engine "start page" powered by G seems to be pretty stable without swing move like we see in G and return pretty much accurately what you're looking for.
Anyone would care to give an opinion on this?
8:59 pm on Dec 14, 2012 (gmt 0)

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I haven't seen a shuffle of results this significant in months.
9:07 pm on Dec 14, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



@Mac_Guy

I use Startpage most of the time (Google results are otherwise affected by a whole host of factors, including IP), and the shuffling I reported shows on Startpage.

What you see is not only affected by Google's personalisation fetish, but by which data centre is dealing with your search (and which bit of the world Google are using to test their latest internet genocide).
9:24 pm on Dec 14, 2012 (gmt 0)



Currently (starting right now) getting tons of [google.com...] referals any idea what can cause this?
11:50 pm on Dec 14, 2012 (gmt 0)

10+ Year Member



nothing seen here

uk-info
12:14 am on Dec 15, 2012 (gmt 0)



Barry confirms it wasn't Panda.
[seroundtable.com...]
1:37 am on Dec 15, 2012 (gmt 0)

5+ Year Member



Seems like they are shuffling back and forth like crazy last few days. Going from being #4 on the first page (used to be #1 until EMD/whatever you want to call it) to not being able to find my websites index page in the first 200 results. Very strange. Google is evil ;)
3:45 am on Dec 15, 2012 (gmt 0)

10+ Year Member



Anyone else feel that if there was any order whatsoever to their changes that we would not being seeing such ridiculous fluctuations... for months? I can understand something drastic once... maybe even twice... but come on now... I personally have gone all over the place for months now and I'm reading others are too. Not to mention it sounds like we pretty much all can type in keywords for our niche and see blatant violations and/or complete opposites of the holy grail of website standards they have set forth.

I remember when I could search for something and could honestly say the results 'made sense' and now I cannot do that. It's just that more irritating when they push these rules out about how you should do this and that yet now top results are filled with content that completely goes against these rules.
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