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Exact match domains impact on subfolders



9:31 am on Nov 22, 2012 (gmt 0)

5+ Year Member

Following Google's announcement with regards Exact match domains; I wondered does the same apply to folder URLs. For example if I a folder called widgets-near-city/ and I'm targeting the phrase "widgets near city" would I be punished in the same way ?

[edited by: goodroi at 12:56 pm (utc) on Nov 22, 2012]
[edit reason] Widgetized - Please no specific keywords [/edit]


3:00 pm on Nov 22, 2012 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Since the problem Google is addressing is "low quality" exact match domains, I'd say some of the same logic might slip into sub folder names. I have notice less and less of a pop in recent years simply from using keywords in the file path - it depends more and more on other quality signals, especially the topic or theme of pages on other domains that contain backlinks.

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