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Rankings severely dropped for some of my websites



9:18 am on Nov 21, 2012 (gmt 0)

10+ Year Member

This is a bit complex to explain, so I will do my best to simplify it. I have a network of websites on a host of popular topics which have been around since 5 years minimum, some are even older. They are actively updated - multiple times every working day with original content.
1) All the websites are hosted on a single server with a static IP.
2) I serve ads using two separate adsense accounts but they are not combined on one site. For eg - Site A will only show ads from account 1 and Site B from Account 2. (I understand Google does not advocate separate Adsense accounts for websites but I had to do this from an accounting point of view).
Things changed for the bad after the weekend -
1) Usually I receive a steady stream of visitors from Google. There are no spokes or dips only a fall during the weekends but that is also predictable. However starting Monday all the websites that were been served ads from one of my Google Adsense accounts dropped in serps consistently. All of them saw a drop of 50% in clicks and 70% in impressions.
2) The websites served by the second account remain stable.

Had it been for a single website I could have thought it to be normal, but all the website been served from a single Adsense account is what makes me wary.
What are the actions should I take now?
1) Write to Google for a re-inclusion in the index? Maybe the sites very sandboxed, highly unlikely but a rare possibility.
2) Get new IP addresses and split the websites across the addresses.

Any help?


8:36 pm on Nov 21, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

Your idea to "Write to Google for a re-inclusion in the index?" may be premature. You need to investigate the problem in more detail first. For example, have you checked to see if you've gotten any messages about a penalty in Webmaster Tools? Also, have you confirmed that these sites were actually de-indexed, or was the loss of traffic due to rankings drops?

From the information you've provided, it would be difficult for anyone to identify the specific cause of the problem.


7:31 am on Nov 22, 2012 (gmt 0)

10+ Year Member

My sites have not been de-indexed but their rankings have dropped. There is no warning from Google either. I have not made any changes to my website design or installed a SEO plugin. Its just the drop in rankings serving ads from a particular Adsense that concerns me.


11:29 am on Nov 22, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Was it really this Monday or was it last Friday? An update occurred last Friday. And if it's this week, are your users American students?


11:36 am on Nov 22, 2012 (gmt 0)

10+ Year Member

I am not too sure because we have a general drop of traffic on weekends. We have tech and lifestyle blogs a different demographic than students. Any specifics on the update that occurred on Friday?


12:46 pm on Nov 22, 2012 (gmt 0)

10+ Year Member Top Contributors Of The Month

How many sites are we talking about? Are there other links/similarities between the affected sites besides the adsense account - eg type of content, how that content is updated or sourced.


12:51 pm on Nov 22, 2012 (gmt 0)

10+ Year Member

4 websites. They are of different topics and updated independently and in no way are related to each other except for the Adsense account for serving ads and the server where they are hosted.


2:32 pm on Nov 22, 2012 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

Google made an update around the 15th/16th in which they refused to give much detail about but many have noticed. It might not be "network" related but something you do the same on each of the sites that caused the drop. Some questions...

- Images, did you get a good deal of image search traffic? Has that dropped?
- Heavy hitters, did most of your traffic come in on a handful of pages? If so, did any of those lose traffic?

On my site I lost traffic on a handful of pages but gained it on others. Images on those pages that used to be shown up top of serps are now intermittently shown below 12 results for youtube videos. When the image results appear at the top my traffic is good, below... not so much. It's not a sitewide thing in my rather limited data analysis.

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