I’m following the Xcoder (SERP November changes) and Backdrafts (Zombie traffic) threat since creation date. Our established main sites are e-com (brand) and informational sites. Beside this, we run few more smaller websites.
We have 100% the same situation as Xcoder, Martin Ice Web and Backdraft. As we do have live tracking and own apps s for our server stats we can track real-time and in very deep detail. We noticed in the last 3 Month that useless (junk) traffic hitting our main websites, conversations and sales are down compared to the last year about 50%.
We droped by new created free accounts and sales …. but overall traffic is the same. Its just one day non-converting high - bounce vs. real...
Is some kind of G start to dance again (remember few years back) but this time its a robots dance vs real dancers it seems!
Our main site:
As special now in November our bounce went up from around 50% to 63%. (on the main e-com site). We did even change the layout and made the site much more user friendly, created a lot of pols what gave us a deeper insight in the user experience. Also our heat map shows strange (bot/robot like) behaviours by all the junk visitors (but the referrals are all from G).
We also noticed when we hit the G first search result page with new keywords, the traffic from other keywords is going down. In summery we always get the same amount of G referrals per month (steady). When a new keyword went on G first page we get a referral push from around 30% in total, but only for 2 or 3 days, then we went back to normal.
All this referrals have around 70% bounce. Its like a Zombie (not converting & very high bounce) attack. I know what you guys thinking, but its not that the site is not attractive in the SERPs, as every time after this kind of G mystery the new keyword gets established, stays on the same rank in the SERP and getting steady, but noticeable less traffic...
Its like at start we get the hole cake (what only zombies eating) and afterwards G splits the total (converting) traffic with other sites...
The November was even worse, it looks like we getting 75% zombies and conversations in first 2 November weeks were almost not existing (loosing big ).
The problem is that even in November ad-words is bringing non converting - high bounce traffic as well (ads are setuped correct btw...).
We got hit by penguin (main site) back in June and cleared our backlink-profile and did sent a disavowal file to G... We noticed that we recovered for around 50% of the keywords (that’s quite good news) but the over all traffic is the same (so G took instead traffic from other keywords) but this overall traffic is again junk.
We did noticed yesterday 18.11 a change in conversations. We got quite some sales in a couple of hours (was quite a buzzy day), like G is compensating our loss or stopped the dance....
No dance at smaller sites but still issues:
The smaller sites are around 1 year and 6 month old. Few sites are getting almost no visits form G (but we are sure there was no penguin or panda hitting) another site had backlinks issues and only got about 40 unique´ a day. Hugely has 3 keywords assigned. (site is 1 year old and was affected by panda, not because of thin content rather cuz of keyword stuffing in titles and duplicate title & description issues) but we made a total new site out of it 5 month ago... still traffic is not existing.....
Now in November the sealer sites finally starting to get some mickey mouse traffic. Over all the November was till yesterday, the worse month in this year!
We also noticed that G did assign and re-rank quite a good amount of keywords to our main site... few days ago … and the job G did seems to some degree OK for us, as we did target some of this keywords....but too much traffic dancing (zombies vs. real)