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Google Reverts to Simpler SERP Layout - drops left menu



6:07 am on Nov 7, 2012 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Google streamlined the look of the SERPs, removed the left hand nav and pinned a more discrete menu above. Official Google blog post here:

Spiffing up your search results page [insidesearch.blogspot.com]

You’ll notice a new simpler, cleaner design on the search results page — we’ve been working on ways to create a consistent search experience across the wide variety of devices and screen sizes people use today. We started with tablets last year, got it to mobile phones a few weeks ago, and are now rolling out to the desktop.

With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph...

Google eliminated some local result boxes for single and two word queries, further streamlining the SERPs to make them less cluttered.

What do you think?

[edited by: incrediBILL at 8:57 am (utc) on Nov 7, 2012]
[edit reason] fixed link [/edit]


9:41 pm on Nov 8, 2012 (gmt 0)

10+ Year Member

The demise of once a great search engine.

By their own admission they are no longer a search engine, it is all about the "knowledge graph" and monetizing queries, they'll show you what they think is best, no external web sites necessary.

But back on OT, I suppose the new layout is cool in an AOL kinda way. Some folks probably like the console aspect of the thing.


11:17 pm on Nov 8, 2012 (gmt 0)

they'll show you what they think is best

"they'll show you whatever pay them most..." is more like it.

OVERTURE anyone ?


2:37 pm on Nov 9, 2012 (gmt 0)

5+ Year Member

Does this not come down to more clicks on ads..more revenues!
This 33 message thread spans 2 pages: 33

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