I have a potential client who wants his site optimised. He has 3 business associates in different countries, each operating similar websites, selling similar products. The problem is they are all displaying the same customer testimonials.
I think this is plain old dupe content that needs to be fixed. What do you guys think?
They've been doing fairly well is the SERPS for a high competition niche for the last 5 years. eg. the UK site is 8th in G for primary keyword phrase.