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With Android 4.2, launching alongside the Nexus 4 and Nexus 10 on November 13th, Google has updated the feature with new information cards in new categories. And yet, the amount of engineering effort that makes Google Now possible is out of proportion to what it does ó it's a massive, cross-company effort for what seems like a relatively small product. That difference is a clue. Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.
We sat down with the teams responsible for some of the technology that went into Google Now to find out what makes it tick today and discover some hints about what it could be in the future.
The Google that you're interacting with in Google Now is very different than the Google you used even a year ago. The company's products have often felt fragmented, serving small niches and launched without feeling fully thought-through - and then in too many cases simply killed off. That may have been a function of the fact that Google is so large and does so much - but Google Now is a sign that all the different parts of Google are finally working together in a cohesive way.
Interesting and scary at the same time not only personally but also where we as webmasters will fit in. Do we have to pay to be on the cards?
[edited by: TypicalSurfer at 7:29 pm (utc) on Nov 3, 2012]
when you factor in the ad *overlay* (conveniently not mentioned in the article)
*sign of where ad delivery on mobile is headed* which leads to the question ..what place for adsense in an "overlayed" world ?