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[edited by: Robert_Charlton at 6:41 am (utc) on Oct 28, 2012]
they are the keywords in the meta keyword section of the page
They might not have come from the meta keyword tag. The URL also has the set of words.
I wrote 14 kw invented. Zero results in the serps for each word.
The title has 170 characters, in 14 keywords.
When I search for the first keyword Google shows me my title tag in serps , however If I search the last keyword (from the 6th kw), Google shows me a different title, In this case the H1 that does not match with the title tag.